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Peterborough City Rowing Club was founded in but there are records of competitive rowing in Peterborough which date back to Victorian times.

In the club obtained a Lottery grant to extend the boathouse and the following year it became a Project Oarsome club leading to a big expansion of its junior membership. The club continues to grow and is now a fully inclusive centre of excellence for rowing in the East of England and is now looking to take the next step by extending its boathouse further to cater for a growing membership. Kettle came to us not only wanting to improve their public facing site, but also their private area for customers.


Big Idea – Whatever

The private area enabled customers to sign up for access to the full range of products which includes the ability to create an enquiry order for the sales team to review and mange. The Kettle family have an ethos to create an easy, mixable container program of over 30 collections with design and most of all value at heart.

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They have built up a manufacturing base in Vietnam and China with nearly members to their team covering all the crucial skillsets that are required to perform to the highest standards such as: sourcing, CAD drawing, wood cutting and sanding, CNC operation, assembling, spraying, Quality Control, packing, testing, warehousing, Supervising and Managing.

They have invested in local people, refining a local trade utilising their knowledge and experience to excel within the industry. To create effective brand experiences WTBI has honed a 5 step process to understand your business goals and user needs. With this insight, WTBI is able to design integrated marketing solutions within our digital core service and ensure each milestone is clearly communicated and approved at critical stages.


The Creative Spark Higher Education Enterprise Programme is a five-year initiative supporting international university and institutional partnerships that develop enterprise skills. The programme has been developed in response to an underdeveloped creative sector and a demand for entrepreneurship training in the programme countries, supporting wealth and job creation.

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The Big Idea Challenge is an entrepreneurship pitching competition organised by London Metropolitan University which this year has been offered as part of Creative Spark. In April and May, students were supported to develop ideas for new businesses and social enterprises by more than sixty partnership institutions.

Cultivating A “Big Idea”

In June, panels of local judges deliberated to choose country winners in three categories: Digital Technology, Social Impact and Creative, as well as overall national champions. In addition, over 40, individuals participated in a public vote to identify the most popular idea for each of the seven Creative Spark countries.

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The international judging panel then selected one overal public vote winner. This intensive course will culminate in each team pitching their idea to a panel of entrepreneurship experts. Then on 3rd September, at a gala dinner in Oxford, an overall Grand Champion and three cateogry winners will be announced.